TradeMore alternative · London trades
Answer the call. Book the job. Not just take the message.
The short answer
The best TradeMore alternative for London trades businesses is Ava, the UK AI receptionist from avacallai. Ava answers every call 24/7, books the job into your calendar while the caller is still on the line, and follows up the quote — without a 75-call cap and without you picking up the phone.
TradeMore is a capable job-management platform with a useful call-capture feature. For sole traders on Checkatrade who want everything in one app at a low cost, it can be the right tool. Below is the honest comparison — including where TradeMore still makes sense.
UK-based · 24/7 including nights & weekends · Live in 48 hours · No per-call fees · Cancel any time
The real difference
Same call. Two very different outcomes.
TradeMore AI Receptionist
Message capturedIncoming call · 6:47pm
“Hi, burst pipe in kitchen — water everywhere. Need someone tonight.”
What happens next
Summary lands in your TradeMore inbox. You read it when you’re done on-site. You call back at 8:30pm. The homeowner already booked someone else at 7:15pm.
Emergency call-out value: £400–£800. Booked by competitor instead.
Ava — AI Receptionist
Job bookedIncoming call · 6:47pm
“Hi, burst pipe in kitchen — water everywhere. Need someone tonight.”
What happens next
Ava triages, confirms it’s urgent, checks your calendar and books the 7pm slot. Texts the homeowner a confirmation. Escalates to your on-call engineer by SMS. All while you’re still on-site.
Job confirmed, calendar updated, engineer alerted. £600 emergency call-out secured at 6:49pm.
Understanding TradeMore
A job management app with a call-capture feature.
TradeMore is a Checkatrade-backed job management platform launched in September 2025. It consolidates your inbox (Checkatrade messages, email, calls) into one place, and generates quotes, invoices and schedules — useful tools if you want your admin in one app.
Its AI Receptionist feature (on the £50/mo Solo Pro plan) answers calls and delivers written summaries to your inbox — up to 75 calls a month. It is a message-capture layer. The booking, follow-up and review chasing are still manual steps for you.
Ava is built the other way round: the call ends with a booking in your calendar, a text to the homeowner, and an automated follow-up sequence — before you put your tools down.
Side by side
Ava vs TradeMore, row by row — including where TradeMore wins.
By our honest read, Ava takes the edge on 6 rows, TradeMore on 2, and 4 come down to what your business needs. Read the rows, not just the tally.
Who answers
DependsAva
Ava, an AI receptionist trained on your business, greetings and services. Callers speak to a consistent voice, 24/7.
TradeMore
TradeMore's AI Receptionist answers calls and captures job details as written summaries, sent to your TradeMore inbox.
What happens after the call
AvaAva
Ava books the slot into your calendar, sends the SMS confirmation to the caller, then follows up — WhatsApp, review requests, no-show chasing.
TradeMore
You receive a written summary in your inbox. Booking, follow-up and review requests are manual actions for you to take.
Call volume cap
AvaAva
Essential plan: up to 500 calls/month. Growth: up to 1,500. Premium: unlimited. No per-call charge within your plan.
TradeMore
Solo Pro: 75 AI calls per month. No published tier above Solo Pro at time of writing (June 2026).
Concurrent calls
AvaAva
Unlimited on every plan. Ten emergency calls at once — all answered, all captured, none queued.
TradeMore
Not stated explicitly; the call-capture model is not designed around simultaneous call handling at volume.
Monthly cost
TradeMoreAva
From £397/mo (Essential) — flat fee, no per-call charge, rolling monthly. Published on the site.
TradeMore
Solo is free (no AI calls). Solo Pro is £50/mo with a 75-call cap. Below Ava on price at low volume.
Job management tools
TradeMoreAva
Ava handles the call and follow-up. Job management (quoting, invoicing, scheduling) integrates with your existing tools via webhook or CRM.
TradeMore
Full job management suite: smart inbox, quotes, invoices, price lists, scheduling calendar — all in one place. Genuinely strong.
WhatsApp & multi-channel
AvaAva
Growth plan includes WhatsApp Business automation — quote follow-up, booking confirmations, no-show chasing.
TradeMore
No WhatsApp automation. Calls and the unified inbox (Checkatrade + email) are the supported channels.
Live calendar booking
AvaAva
Checks your live calendar on the call, books the slot, texts the confirmation — before the caller hangs up.
TradeMore
The AI captures call details; booking into a calendar is a manual step you take after reading the summary.
Review & reputation automation
AvaAva
Sends Google and Trustpilot review requests automatically after job completion. Included from Growth.
TradeMore
No built-in review automation at time of writing. Reviews are managed outside the platform.
Checkatrade tie-in
DependsAva
Platform-independent. Works with any call routing, any CRM, with or without Checkatrade.
TradeMore
Made by Checkatrade — if Checkatrade is your lead source, integration is native and the inbox consolidates those leads in one place.
Setup & time to live
DependsAva
Done for you in about 48 hours. You answer a 15-minute brief; we configure everything.
TradeMore
Self-serve — create an account, connect your number, set up your profile. Quick if you are comfortable with tech.
UK GDPR & compliance
DependsAva
UK-based, ICO registered, UK GDPR compliant. DPA signed before the first call is handled.
TradeMore
Checkatrade-backed UK product. Data handling governed by TradeMore's own privacy terms.
“Better for” is our fair read for a typical London trades business — your call volume and workflow may shift it.
Credit where it’s due
What TradeMore genuinely does well.
We would rather you switched knowing all the facts. On these points TradeMore is a serious option.
Full job management in one app
TradeMore is built to run your entire back office: quotes, invoices, price lists, scheduling and the smart inbox all live in a single product. If you want everything — jobs, admin, calls — under one roof without integrating separate tools, TradeMore is a genuinely strong fit.
A low entry cost for sole traders
The Solo tier is free, and Solo Pro is £50/mo. If you are a sole trader on low call volume who mostly needs a message-capture safety net alongside your job admin, the price point is hard to argue with.
Native Checkatrade integration
If Checkatrade is your primary lead channel, TradeMore's smart inbox consolidates those leads with your calls and email in one place — no manual copying, no missed enquiries from the directory. That native workflow is a real time-saver.
When TradeMore still makes sense
Be honest with yourself. If these describe your situation, TradeMore may serve you better.
You are a sole trader on low volume who needs job admin too
If you take fewer than 75 calls a month and want quoting, invoicing and scheduling alongside call capture in one free or low-cost app, TradeMore Solo / Solo Pro is worth trying before paying for a dedicated AI receptionist.
Checkatrade is your main lead source
The native inbox integration means Checkatrade enquiries, calls and email arrive in the same feed. If Checkatrade drives most of your work, that consolidation is a genuine convenience — and Ava does not replicate it.
You want to manage every job detail inside one tool
Ava handles the call and follow-up; your CRM or job software handles the rest. If you do not want to use separate tools at all, TradeMore's all-in-one approach may suit you better.
When Ava is the better call
For most growing London trades businesses, this is where the lost calls and missed jobs point.
You are missing jobs because calls go unanswered on site
Every hour you spend under a van or on a roof is an hour your phone can ring unanswered. Ava answers every call — then books the job, confirms the appointment and follows up the quote, all without you picking up.
Emergency call-outs are your bread and butter
A burst pipe or a failed fuseboard at 11pm is a high-value job — often £300–£1,500 in a single visit. Ava is live day and night, at no extra cost. The job that rings at midnight is answered, triaged and booked before your competitor even sees the missed call.
You take more than 75 calls a month
TradeMore's AI Receptionist is capped at 75 calls per month on Solo Pro. A busy London trades business can hit that in a fortnight. Ava runs on a flat monthly fee with no call-count ceiling — a busy week costs the same as a quiet one.
You want the call to end with a booking, not a message
Ava books the slot into your calendar while the caller is still on the line, then texts them the confirmation. That is the difference between capturing a lead and losing it to the next trade on Google.
You need WhatsApp and review chasing without more admin
Ava's Growth plan includes WhatsApp follow-up, Google and Trustpilot review requests, and no-show recovery — automated, not another thing on your to-do list.
The pricing question
£50/mo with a 75-call cap, or £397/mo with no ceiling.
The right choice depends on your call volume. Here is what the pricing actually means for a busy London trades business.
Ava — Essential plan
From £397/mo
- Up to 500 calls/mo (Growth: 1,500 · Premium: unlimited)
- Live-calendar booking on every call
- 24/7 including nights, weekends, bank holidays
- No per-call charge — busy months cost the same as quiet ones
TradeMore — Solo Pro
£50/mo · 75 AI calls cap
- 75 AI calls per month on Solo Pro
- Captures call summaries — booking is a manual step
- 200 AI communications/mo (lead and quote follow-ups)
- Includes job management (quotes, invoices, scheduling)
What the numbers mean in practice
A London plumber who takes 20 calls a week hits 80 calls in a month — already over the TradeMore cap in the first fortnight. A busy electrician in peak season might take 150. Ava’s flat fee means that call spike costs you nothing extra. At very low volumes — under 50 calls a month — TradeMore’s price is hard to beat on cost alone.
Sourcing: TradeMore pricing sourced from trademore.uk/pricing, accessed June 2026 — Solo (free) and Solo Pro (£50/mo, 75 AI calls/mo, 200 AI comms/mo). No higher tier was published on the pricing page at that date; confirm current pricing at trademore.uk/pricing. Ava pricing is the live rate on our pricing page.
Works with your job software
Commusoft, Tradify, Jobber — Ava connects to all of them.
You do not need to replace your existing job management software to use Ava. Call data, bookings and lead summaries log straight into your CRM or job management tool via webhook or Zapier.
Commusoft
Job details and new bookings from Ava sync into Commusoft automatically. Your engineers see the job on their schedule without you doing a thing.
Tradify & Jobber
Ava pushes new job records and customer details to Tradify or Jobber via webhook. Quote follow-ups log there too, so nothing slips through.
GoHighLevel & HubSpot
Every call Ava handles creates a contact or updates an existing record with full transcript, call summary and booking status. CRM stays clean automatically.
Not using any of those yet? Ava works with any tool that accepts a webhook or Zapier trigger. Our team confirms compatibility at setup — no surprises.
Getting started with Ava
Live in 48 hours. You keep your number.
01
Brief Ava on your trade
A 15-minute call covers your greetings, the jobs you take, emergency triage words, and who should get escalations. We build Ava around your business — no workbench to learn.
02
Point your number at Ava
Keep your existing phone number. We update the routing to Ava. If you want to hear her on real calls first, run both in parallel for a few days.
03
Answer, book, follow up
Ava catches every call, books into your calendar, texts the caller, and chases quotes and reviews automatically — so you never miss a job while you’re on the tools.
Quick answers
The questions trades owners actually search.
What is the best TradeMore alternative for London trades?
For London trades businesses that want every call answered, booked and followed up without lifting the phone, Ava by avacallai is the strongest TradeMore alternative. Ava is a UK AI receptionist on a flat monthly fee from £397 — no 75-call cap, live-calendar booking on the call, WhatsApp follow-up, and 24/7 cover including nights and weekends. TradeMore remains a strong choice for sole traders who want job management and call capture in one low-cost app.
Does TradeMore actually book appointments, or does it just take messages?
TradeMore's AI Receptionist captures call details and sends a written summary to your TradeMore inbox. Booking into a calendar is a manual step you take after reading that summary. Ava checks your live calendar on the call, books the slot and sends the SMS confirmation to the caller before they hang up — the booking is done, not just captured.
How does Ava's pricing compare with TradeMore?
TradeMore Solo is free (no AI calls). TradeMore Solo Pro is £50/mo with a 75-call cap. Ava starts at £397/mo with no call cap on the Essential plan. TradeMore is cheaper at very low call volumes; Ava is the better fit once your call volume grows or you need live booking, WhatsApp follow-up and review automation alongside the answering service.
Common questions
Ava vs TradeMore — the trades owner’s FAQ.
Can I use Ava even if I am not on Checkatrade?
Yes — Ava is entirely independent of Checkatrade. It works with any phone number and any CRM or job management software you already use. If you run your own website, take direct calls, or use Rated People, MyBuilder or a local directory instead of Checkatrade, Ava handles all of it the same way.
What happens when I go over 75 calls a month with TradeMore?
TradeMore Solo Pro lists 75 AI calls per month at the time of writing (June 2026). The platform does not publish a higher tier on its pricing page, so what happens beyond that cap is not documented publicly. If you are hitting that ceiling regularly, a flat-fee service with no call cap is likely the more reliable fit.
I use Commusoft / Tradify / Jobber — does Ava work with those?
Yes. Ava connects to your existing job management software via webhook or Zapier, so call summaries, bookings and lead data log straight into whichever tool you already use. You do not need to change your back office to use Ava.
Does Ava handle emergency call-out triage?
Yes, and it is one of the things trades businesses use it for most. You configure the escalation rules — keywords like 'emergency', 'flooding', 'no power', or a caller who confirms it is urgent — and Ava escalates straight to your on-call engineer by call, SMS, Slack or email. Routine bookings are handled end-to-end; emergencies get a human in seconds.
Is there a call limit on Ava?
The Essential plan covers up to 500 calls a month. Growth covers up to 1,500. Premium is unlimited. None of those plans have a per-call charge on top of the flat fee — a busy month costs the same as a quiet one.
How does Ava chase a quote I sent but heard nothing back on?
Ava's Growth plan includes automated follow-up sequences: an SMS or WhatsApp nudge one, three and seven days after a quote is sent, with a link to accept or ask a question. The close rate on sent-but-ignored quotes typically recovers by 20–35% — without you having to chase manually.
Is Ava UK-based and GDPR compliant?
Yes. Ava is UK-based, speaks British English, is ICO registered and UK GDPR compliant, with data processed on EU servers. We send you a data processing agreement to sign before a single call is handled.
Is TradeMore ever the better choice?
Yes — we would rather you knew. If you are a sole trader on low call volume who wants job management, quoting and invoicing bundled with basic call capture, TradeMore Solo Pro at £50/mo is a reasonable starting point. If Checkatrade is your lead source, the inbox consolidation is a genuine time-saver. Ava is the better call when missed calls are costing you jobs, your call volume exceeds 75 a month, or you want each call to end in a live booking.
Keep reading
Where Ava earns her keep for trades.
Hear Ava answer your next emergency call.
Start with a free AI audit of your current call handling, or book a demo. Live in 48 hours, no call caps on the flat fee, cancel any time.
